The ad pretty well thought through, including a recipe for Savory Unicorn & Heirloom Tomatoe Bruschetta, and an anatomy diagram of a unicorn, including parts like Sunshine, Dreams, Wishes, Giggles, Rainbows, Stars, etc.
Figure it gets taken down on April 2, and the gag is over.
Then, on May 5th, the National Pork Board sent ThinkGeek a Cease and Decist Letter over the use of the slogan/tagline, "Unicorn - the new white meat". The National Pork Board has "The Other White Meat" trademarked, and was sending a C&D to protect it.
ThinkGeek calls this letter officially their best ever C&D. Here is an excerpt from the article that ThinkGeek posted about the C&D:
We'd like to publicly apologize to the NPB for the confusion over unicorn and pork--and for their awkward extended pause on the phone after we had explained our unicorn meat doesn't actually exist.I haven't been able to stop laughing.... and yet it got better!
"It was never our intention to cause a national crisis and misguide American citizens regarding the differences between the pig and the unicorn," said Scott Kauffman, President and CEO of Geeknet.
In fact, ThinkGeek's canned unicorn meat is sparkly, a bit red, and not approved by any government entity.'Nuff said.
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